Stitched into the fabric: the IFFR 2026 campaign is here
The defiant character of Rotterdam becomes the backdrop for a parade of tigers uniting craft and cinema, place and imagination.

The tiger is back for 2026, stitched inseparably into the fabric of our home city. For this year’s campaign, striking images of Rotterdam meet tigers woven from a vibrant mix of thread, materials and patterns in a display that unites craft and cinema, place and imagination.
Rens Muis of Rotterdam design agency 75B – longtime collaborators with IFFR since 2009 – joined Festival Director Vanja Kaludjercic in seeking to capture the collisions and connections that the festival makes possible. The defiant character of Rotterdam becomes a backdrop for a celebration of cinema in all its forms – and from all over the world.
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“The tigers reflect the spirit of IFFR,” said Festival Director Vanja Kaludjercic.“They’re made up of various threads, materials and patterns, just like the festival itself. It’s the filmmakers, audiences, our team including the many volunteers, and everyone who joins us that give the tiger its energy and presence. You can feel it come to life across the city of Rotterdam – bold, unexpected and full of character.”
“The familiar spaces and places of the city – Centraal Station, the Hef, the Maastunnel, Katendrecht, Cinerama – meet a warm, tactile craft.”
“We photographed several locations spread all over the city,” said Rens Muis, “and filled them with a vibrant display of diversity and pluralism. We wanted to achieve a contrast between the materials, where the familiar spaces and places of the city – Centraal Station, the Hef, the Maastunnel, Katendrecht, Cinerama – meet a warm, tactile craft.”

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About IFFR
International Film Festival Rotterdam’s (IFFR) upcoming 55th edition of the festival will take place from 29 January – 8 February 2026. IFFR presents a leading international film festival and year-round programme and actively supports new and adventurous filmmaking talent through its co-production market CineMart, its Hubert Bals Fund, Rotterdam Lab and other industry activities.
IFFR seeks to expand, enrich and challenge people’s views of the world and each other through film and audiovisual arts. IFFR’s programme deepens appreciation of cinema in all its forms, broadens and diversifies audiences, and creates opportunities for independent filmmakers and artists from around the globe.
Through IFFR’s visionary programming and forward-looking initiatives, we create a haven for the plurality of voices, audiovisual formats and diverse storytelling. We are an essential destination for film professionals and film lovers. We support filmmakers and artists with funding and development opportunities and advance the impact of their work in the world. We are accessible to everyone. Through screenings, talks, exhibitions, education, professional initiatives and funding schemes we bring people from all backgrounds together, enabling discovery, recognition dialogue, learning and development. We look where others don’t and we open a space for ideas, pushing creative boundaries that have the power to transform.
IFFR is supported by partners including Ministerie van Onderwijs, Cultuur en Wetenschap (OCW), Gemeente Rotterdam, Rotterdam Festivals, Creative Europe Media, NL Film Fonds, Fonds 21, de Volkskrant and VriendenLoterij
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