Advertising
Interested in advertising at IFFR? We’d love to show you what’s possible!
Whether you’re interested in combining on-site presence with digital reach, or you want to explore different advertising formats, we’re here to help you stand out. IFFR offers a unique platform to connect your brand with an engaged audience of film lovers, industry leaders, and creative innovators.
IFFR presents a leading international film festival and year-round programme and actively supports new and adventurous filmmaking talent through its co-production market CineMart, its Hubert Bals Fund, Rotterdam Lab and other industry activities. The 55th edition of the festival takes place from Thursday 29 January to Sunday 8 February, 2026.
Visitor profile
IFFR connects makers and visitors. The IFFR audience is loyal, active, and involved and has an appetite for art, culture, and entertainment. The audience reach is international, national, and local; public, industry, and education audiences are engaged, growing, and diversifying; members are invested in us, and IFFR is accessible to all.
Important dates
- IFFR programme schedule: Friday 9 January, 2026
- Ticket sales start: Thursday 15 January, 2026
- IFFR 2026: Thursday 29 January – Sunday 8 February, 2026
- Contact information: publicity@IFFR.com
Publications and channels
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IFFR programme guide
The entire festival schedule is described in the IFFR programme guide, which is distributed in a large national circulation. The IFFR programme guide can be found in cinemas, catering, and cultural institutions throughout the Netherlands. They are also available at all festival locations and are distributed online via de Volkskrant newspaper. Advertisements therefore remain visible and relevant throughout the entire festival period.
- Print-run: 72,000 copies distributed in major cities: public space, cinemas, catering and at the festival.
- Online distribution: The digital version of the programme guide is distributed via the online edition of de Volkskrant newspaper on 17 January. During the weekend, this newspaper reaches 1,041,000 readers. It is also sent to 463,000 recipients of de Volkskrant newsletter.
- Publication date: Monday 12 January, 2026
- Size: 56 pages
- Language: Dutch*
*6,000 copies in English, distributed throughout the festival
- Booking deadline: Wednesday 24 December, 2025
- Deadline for submission of material: Wednesday 31 December, 2025
- Specifics: high-res PDF, CMYK, ISOuncoated_VIGC_47L_220_v2.icc, full colour
Formats and rates
1/1 page 205 x 285 mm €7,500
1/2 page landscape 205 x 140 mm €5,500
1/4 page portrait 100 x 140 mm €3,000
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IFFR cinema screens
Greeting audiences on the cinema screen as they enter the room and wait for the film to start is the dashboard: a dynamic alternating collection of content that helps create a festival vibe before regular screenings. This includes, for example, a ‘coming up’ timetable, information on other events, films and programmes at the festival and more. It offers entertainment and interaction while the audience eagerly awaits their screening and thus stimulates extra sales. Advertisements on the dashboard have a wide reach and are seen by at least 21,300 visitors a day.
- Duration ad: The dashboard is visible for at least 15-20 minutes before each regular screening. The ad (still image) is displayed at least every 2-3 minutes in a loop of a maximum of 12 other advertisements.
- Locations: KINO, LantarenVenster, Pathé Schouwburgplein, Oude Luxor, Theater Rotterdam Schouwburg, Cinerama, de Doelen.
- Submission date: Friday 23 January, 2026
- Capacity per day:
• Monday-Thursday: average of 20,000 visitors• Friday-Sunday: average of 24,000 visitors
Formats and rates
Format: 1080x1080px jpg/png
Rates per day: €2,500 -
IFFR screens at festival locations
During the festival, various information screens will be displayed at the official festival locations. Visitors frequently consult these screens because information about the films, locations and showtimes rotate on them. These are an important means of communication and an eye-catching opportunity for advertising.
- Duration ad: 10 seconds in a loop of maximum 10 slides. Display at least every 3 minutes.
- Locations: Cinerama, KINO, LantarenVenster, Pathé Schouwburgplein, Theater Rotterdam Schouwburg, Oude Luxor, de Doelen (several screens).
- Deadline for submission of material: Friday 23 January, 2026
Formats and rates
1-day duration
1/1 screen 1920 x 1080 jpg: €750
1/2 screen 960 x 1080 jpg: €4951/2 day duration
1/1 screen 1920 x 1080 jpg: €450
1/2 screen 960 x 1080 jpg: €295 -
IFFR catalogue
The catalogue contains the entire festival programme and will be given upon arrival at the festival to film professionals. The catalogue is also for sale in the festival shop and will be sent to various IFFR partners and distributors.
The catalogue is the reference work for this festival edition.
- Print-run: 600
- Publication date: Thursday 29 January, 2026
- Size: 350 pages
- Language: English – also the advertisements
- Booking deadline: Wednesday 24 December, 2025
- Deadline for submission of material: Wednesday 31 December, 2025
- Specifics: High-res PDF, CMYK, printed on 120 grams wood-free offset
Formats and rates
1/1 page 17 x 24 cm portrait + 3 mm bleed €1,500
1/2 page 17 x 12 cm landscape + 3 mm bleed €750
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IFFR Tiger Alert & IFFR Pro Industry Newsletter
The Tiger Alert is IFFR’s most read newsletter. Subscribers receive festival news, programme reveals, movie tips, discounts and more. The IFFR Pro Industry Newsletter is IFFR’s most subscribed newsletter. Film professionals receive updates on festival events, agenda highlights and essential information.
- Subscribers: 19,400 (Tiger Alert) + 23,050 (IFFR Pro Industry)*
- Publication date: In December and January every week. From January 26 to February 8, daily.
- Language: Tiger Alert (NL) – IFFR Pro Industry (ENG)
- Deadline for submission of material: one week before publication
- Specifics: 510 x 306 px (displayed as 255 x 153 px), 72 dpi, max. 25 kb. jpg, png or gif (no flash) + URL
A Tiger Alert (Pro) contains a maximum of 2 advertisements.
* Measured in September 2025
Rates per advertisement per mailing
Tiger Alert before or during the festival €500
Newsletter Pro Industry before or during the festival €500
Combi deal Tiger Alert before and during the festival €750
Combi deal Newsletter Pro Industry before and during the festival €750
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IFFR.com
The IFFR website also offers a good opportunity to advertise. With 2,353,513 unique sessions visits and 1,220,760 unique website visitors during IFFR 2025, our website is able to generate a lot of traffic. The advertisement is placed on a suitable page within IFFR.com; the location can be the homepage (limited availability), a news or blog overview, or a general content page. You can give preference to the type of page and the subject of the page.
- Views: approx 5,000 guaranteed (fluctuates per page)
- Publication date: in consultation
- Language: Dutch + English
- Deadline for submission of material: at least 1 week before placement
- Specifics:
Still image: JPG
Formats and rates
A = Horizontal banner / Big Leaderboard on Homepage – 970 x 90 px: €800
B = Horizontal banner / Big Leaderboard on content pages – 970 x 90 px: €550
C = Square banner on news and blogs overview page – 350 x 350 px: €500 -
Packages
Looking to combine several offerings? Simply reach out to us and we’ll be happy to create a custom package that fits your budget and goals. We’ll work with you to find the right mix of advertising opportunities that delivers the visibility you’re looking for.
Whether you want to combine on-site presence with digital reach or mix different advertising formats, do not hesitate to reach out, we’re here to create the perfect package adapted to your budget.
Contact us at publicity@IFFR.com