Meet the IFFR 2025 ambassadors
Hailing from diverse backgrounds, our three ambassadors for the 2025 edition bring a unique passion for cinema and an unwavering dedication to the festival. Throughout the festival, they’re invited to document their experiences with full access to the programme. Together, they are poised to elevate the festival experience, championing the diverse and captivating narratives that define the world of cinema.

Luki Areal-Colombe (she/he/they)
Luki is a queer media researcher, documentarian, and film producer. Being a Rotterdammer from mixed background and genderqueer experience I am drawn to filmmakers that intentionally expand storytelling beyond the expected. Forging new ethical practices in filmmaking and including more perspectives into what makes ‘a good movie’ is the foundation of my work in this industry. I am a big fan of being at film festivals; they are vital community building spaces for cities, film professionals, and audiences alike. I love to watch and make films because they prove we live in a world where many worlds fit.
Marco Dreijer (he, him)
Marco Dreijer, better known as De Cultuurvlogger, is the ultimate guide for anyone looking to discover and experience culture. Through his platforms, he takes his audience on a journey to the latest exhibitions, performances, films, and events, from iconic theater festivals like Oerol to hidden gems. His mission? Not just to make people watch, but to help them understand what’s going on. “How can you really appreciate art and theater if you don’t know anything about it?” he says.
Kristel Anna Frich (she/her)
Co-founder of Arthood Collective, creative force, and advocate for mental well-being through art and education. Arthood Collective bridges creativity and well-being through exhibitions, workshops, installations, and art therapy sessions. From impactful collaborations to community-building across various spaces at The Cover, she’s all about evolving and staying inspired through diverse creative outlets.