Developing an awareness of your audience is an essential part of the development process, and even more so when you have social impact in your sights.
This Meet the Experts session will explore how audience design can be integrated into the creative process – from early script development to positioning and launch – to help find communities and help create stronger impact to forward social causes. Speakers will provide case studies and success stories, arguing for a concrete implementation, from development to release.
Panelists
Isona Admettla, sociologist, cultural manager and audience designer
