Promises

This short video portrays the artist as manipulator, someone who’s playing a game to infiltrate the minds of others. The video shows what can happen when people are persuaded or forced to speak a language that is not their own. Sala asked four friends to pronounce the words Al Capone said after hearing about the $50,000 price tag put on his head by fellow capo Aiello: ‘Nobody puts a price on my head and lives.’ On Sala’s video, you see his four friends struggling with the words, not able to relate to them, their facial expression and tone of voice suggesting that they are lying as they pronounce the words.