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Key dates IFFR 2026
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Advertising
Merchandise
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Unleashed
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29 Jan – 8 Feb 2026
Home
Films
A alma do negócio
A alma do negócio
José Roberto Torero
|
Brazil
|
1996
|
8'
|
main programme short
|
IFFR 1997
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Is advertising the name of the game, or is the game of advertising the name?
Also in this combined programme
La tarde de un matrimonio de clase media
main programme short
Everyday life of an ageing couple.
Brevíssima história das gentes de Santos
main programme short
Follows the activities of generations in a town.
A Escada
main programme short
How do you climb the stairs?
Um homem sério
main programme short
About a renowned comedian who happens to be a very sombre person.
Un pedazo de noche
main programme short
The life of the whore Lucia passes her mind’s eye at the time of her death.
Novia mía
main programme short
Suicide of a young woman in the country.
View the entire programme
Film details
Country of production
Brazil
Year
1996
Festival edition
IFFR 1997
Length
8'
Medium/Format
35mm
Language
Portuguese
Premiere status
-
Director
José Roberto Torero
Screenplay
José Roberto Torero
Editing
Paulo Sacramento
Sound design
Paulo Sacramento
Sales / World rights holder
Superfilmes
View more details