Filmmakers, sales agents and industry organisations will give expert advice on how to implement a smarter, earlier and more self-generated marketing and sales strategy – helping to break a persistent cycle: low visibility leading to low sales, and low sales reinforcing limited visibility.
Focusing on tools and approaches that sit beyond traditional release models, the discussion will examine how independent films can begin building visibility well before completion, including early forms of industry exposure, relationship-building and pipeline marketing through innovative use of existing and emerging industry platforms and technologies.
