Communications reach
The 51st edition used communications and publicity to reach local and national audiences and industry professionals.
Press
During IFFR 2022, the festival made a customised film selection available for press and industry members on our partner platform Festival Scope Pro. IFFR recorded an unprecedented number of 550 accredited press who attended the festival online, from 65 countries. Press produced a large amount of quality coverage, including interviews, previews, reviews, and festival reports.
Film reviews
In line with the festival’s commitment to critical engagement with cinema, IFFR generated 343 film reviews across 53 days (starting from the programme announcement on 7 January, until the end of the festival period on 28 February) relayed through IFFR Pro daily newsletters. Film journalists from around the world produced critical festival coverage highlighting the eclectic programme and revamped competitions.
“IFFR’s breadth, as well as its timing squeezed between Sundance and Berlinale, makes for the chance to see a lot of weird and wonderful and destined-to-be-underseen stuff for the first time.” – Dom Sinacola for Paste Magazine
Find an overview of IFFR 2022 press clippings here.
[Please note that IFFR 2022 engagement cannot be directly compared with IFFR 2021; last year’s hybrid festival consisted of two separate chapters in February and June.]
Press conferences
The festival hosted a programme-focused press conference on 7 January, announcing the 51st edition film programme – made available from 26 January to 6 February (Festival Scope Pro remained accessible until 14 February). In addition, the festival hosted four Tiger Competition press conferences during the festival period. These press conferences offered competing filmmakers an opportunity to speak with festival director Vanja Kaludjercic and to answer questions from the press about their films.
Media partners and editorial content
The 51st festival edition relied on the continued support of its media partners Screen International, Variety, de Volkskrant and VPRO. IFFR additionally forged a new partnership with the all-review film outlet The Film Verdict. In January, the festival published a revamped edition of its flagship print publication, the IFFR Programmabijlage, for Dutch audiences. The programme guide was inserted in the daily national newspaper de Volkskrant, distributed by IFFR and published online.