Run with the tiger: the IFFR 2024 campaign is here!
27 November 2023
Since 1973, the tiger has been the iconic symbol of IFFR, chosen as a playful nod to the MGM studio logo's lion and its representation of danger, passion, and the courage to forge one's own path – signifying independence within the film industry.
That same year, international protection for endangered plants and animals from threats was agreed upon for the first time. Hence, for this year’s festival campaign, Rotterdam design agency 75B, together with our Festival Director Vanja Kaludjercic, drew a connection between the need to preserve tigers and their habitat with the role of IFFR in defending and preserving filmmaking from all across the world.
Watch the campaign trailer and read more about the campaign below
“It serves as a beautiful parallel to attending the festival: immersing oneself in a jungle of film genres where you can get lost and make discoveries.”
Rens Muis, 75B said: “We wanted to emphasise our natural habitat, both for the tiger and for humans, in this campaign. We gathered photos featuring tigers in their habitats, cutting them out to create an extensive collage of these natural environments. We added hand-painted tigers in various poses and colours to the jungle collage. Wildly painted typography and a painted version of the iconic logo were added to emphasise the wild and untamed character.
It serves as a beautiful parallel to attending the festival: immersing oneself in a jungle of film genres where you can get lost and make discoveries. The festival is a wilderness where, on your expedition through the forest, you can make the most beautiful discoveries.”
Partners
IFFR thanks all its partners for their enduring commitment and generous support to the festival.
Hoofdpartners
Fonds21
The collaboration between Fonds 21 and IFFR goes way back and focuses on artistic quality, programming that is current and urgent, and reaching a large, broad and diverse audience always with the goal to add meaning to our society.
Read more about the collaboration with Fonds 21
Stichting Droom en Daad
The Droom en Daad Foundation drives dreams forward – including ours at IFFR! As a main partner since 2017, Droom en Daad enables the festival to strengthen its international position as a leading festival for independent film which also puts Rotterdam in the spotlight as a vital meeting point for filmmakers.
Read more about the collaboration with Stichting Droom en Daad
Volkskrant
IFFR celebrates a very special and continuous collaboration with the Volkskrant for de Volkskrantdag, the popular annual event on the last Sunday of the festival that presents a cross-section of the best that IFFR has to offer. The IFFR Volkskrantdag 2024 will take place on 4 February.
Read more about the collaboration with de Volkskrant
VriendenLoterij
As a main partner, the VriendenLoterij has been an indispensable source of support since 2013. The VriendenLoterij Instant Favourite screening is a special event for VriendenLoterij VIP-kaarthouders and IFFR audiences, and features a film to instantly fall in love with.
Read more about the collaboration with VriendenLoterij
Our subsidisers
We would also like to thank our donors and fellows. Want to find out more about how you can support IFFR? Click here for more information.