IFFR and Fonds 21
20 December 2022
Fonds 21 annually supports a large number of projects by cultural institutions and organisations whose initiatives stimulate the self-reliance of young people. By supporting projects, the fund aims to make a positive contribution to today's society.
The multi-year partnership has given IFFR the space to develop and realise ambitions. Since 2020, Fonds 21 have been a main partner of IFFR. Not only a financier, but also a committed partner, Fonds 21 supports the festival's programming, which focuses on audience development, education and connection with the city of Rotterdam.
Young people are given a voice within IFFR with their own programmes and communication channels. There is also an educational programme for intermediate vocational students, in which they, among other things, organise their own festival. IFFR offers a differentiated education programme for all educational levels, from primary to secondary education, from special education to college and university. The festival conducts extensive audience research each year through surveys and data analysis, including an impact analysis for the education program specifically.
"IFFR proves that an artistic signature does not have to be at odds with reaching a large and diverse audience," says Henk Christophersen – General Director of Fonds 21. "The large audience reach, the quality of the programming and the strong focus on education in general and MBO in particular make it a pleasure for Fonds 21 to commit to this festival as a main partner."
The festival management is very pleased that Fonds 21 has renewed its cooperation as a main partner: "It allows us to realise our ambitions with regards to audience broadening and to continue our impact research within the education programme," says Marjan van der Haar, IFFR's business director." Our goal has always been to bring quality films to the widest possible audience," she adds. "With the support of Fonds 21, we can focus more strongly on this in the coming years. The fund's expertise and attention to both quality and audience reach is of great added value."
Main sponsor
