Reality Check

This year, the IFFR Live audience activities merge with the IFFR PRO industry programme to launch Reality Check, an industry conference focusing on film distribution.

The two-day conference will take place on Sunday 28 and Monday 29 January and will explore innovative approaches for the film industry to embrace the constant changes in the distribution landscape. The conference will consist of two sections: one will include keynotes and panels with industry experts, whereas the other one will involve closed sessions of themed working groups. The aim of the working groups will be to develop, in collaboration with the Propellor Film Tech Hub, a list of strategies that can be further developed by the industry. The themes that will be targeted during the sessions are: Audience Diversity, Content Availability, Content Diversity and Pan-African Distribution & Audience Engagement. 

The conference will be open to accredited industry professionals. To attend, please register here

Schedule 

Sunday 28 January

  • 09:30-10:00 Check-in & Coffee
  • 10:00-11:00 Opening & Keynote
  • 11:00-12:30 Curation 360° 
  • 12:30-14:00 Lunch Break
  • 14:00-15:30 Shifting Sands
  • 16:00-17:30 Eventful Distribution
  • 17:45-19:00 IFFR Live Pre-Drinks & Food at Oude Luxor
  • 19:00-21:50 IFFR Live: Nina

Monday 29 January

  • 09:30-10:00 Check-in & Coffee
  • 10:00-12:30 Attracting New Audiences
  • 12:30-14:00 Lunch Break
  • 14:00-15:30 Raw Data
  • 16:00-17:30 Discussing Strategies
  • 17:30-18:30 Closing Remarks & Drinks

The full programme

Sunday 28 January

10:00-11:00 OPENING & KEYNOTE at Hilton, Rotterdam Zaal 
Reality Check kick-off with welcoming remarks by festival director Bero Beyer and introduction of the working groups. Keynote speech by Daniela Elstner (Doc & Film International). 

11:00-12:30 CURATION 360° at Hilton, Rotterdam Zaal
The abundance of content has made curation an essential part of the process when it comes to targeting the right audiences. But how can arthouse films target audiences beyond festivals when they are forced to deal with outdated financial models? What changes need to take place within the distribution/exhibition ecosystem for these films to perform to their maximum potential?

  • Moderator: Bobby Allen (MUBI)
  • Panelists: David Grumbach (BAC Films), Dan Schoenbrun (creator, The Eyeslicer), Melissa van der Schoor (IFFR Unleashed), Babette Wijntjes (Cinemien)

14:00-15:30 SHIFTING SANDS at Hilton, Rotterdam Zaal
Europe is facing unprecedented challenges – and arguably opportunities – to its distribution fabric. Both Brexit and the Digital Single Market (DSM) have (as yet) unresolved outcomes. Policies and regulations are formulated to advance our culture – present, past and future – and make it more widely available and commercially sustainable; are these currently working in harmony, or against each other? How can European filmmakers best understand and position themselves in the face of an evolving landscape for funding films and reaching audiences?

  • Moderator: Isabel Davis (British Film Institute)
  • Panelists: Helena Danielsson (Brain Academy), Bertrand Faivre (Le Bureau/The Bureau), Uzma Hasan (Little House Productions), Enrico Vannucci (Eurimages)

16:00-17:30 EVENTFUL DISTRIBUTION at Hilton, Rotterdam Zaal
Special screenings and event cinema represent an increasing share in the box office. These event releases help forge new ways of collaboration between industry stakeholders like sales agents, cinemas and festivals. In this panel we explore whether “eventising” a film, and new forms of partnerships, could result in a new distribution model to promote and release films and whether this is beneficial to VOD and ancillary markets. Do these event releases leverage new audiences and help maximize the advantage of theatrical screenings?

  • Moderator: Eve Gabereau (Modern Films)
  • Panelists: Bero Beyer (IFFR Live), Daniela Elstner (Doc & Film International), Nathan Fischer (Stray Dogs), Joanna Żak (Kino Nowe Horyzonty)

19:00-21:50 IFFR LIVE: NINA at Oude Luxor
by Olga Chajdas, 2018, Poland, 130’, world premiere
Special event screening of Nina streamed live from Rotterdam to all corners of Europe and beyond. Masterful and sensuous drama about thirty something Nina, who is looking for a surrogate mother for the child she and her longtime husband desperately long for. Young, independent Magda looks like a suitable candidate. But everything changes when Nina unexpectedly gets attracted to her. A turbulent love story with a strong vibe. Guests attending: filmmaker Olga Chajdas, actress Eliza Rycembel. Part of IFFR Live/ Reality Check and nominated for the VPRO Big Screen Award.

Monday 29 January

10:00-12:30 ATTRACTING NEW AUDIENCES at Hilton, Rotterdam Zaal
An open session to discuss the importance of attracting new audiences, addressing diversity and empowering storytellers from under-represented communities to reach global audiences.

  • Moderator: Gaylene Gould (British Film Institute)
  • P​articipants include: ​Nadia Denton, George Gachara, Haile Gerima

14:00-15:30 RAW DATA at Hilton, Rotterdam Zaal
Big data and its analysis has long been the preserve of the studio system which employs complex audience tracking and analytics cloaked in secrecy to inform multi million dollar decisions. But as big data evolves into the global algorithms that we all encounter on a daily basis, has the technology evolved to be more indie friendly? Is there a useful way that these tools can be used in independent cinema?  

  • Moderator: Matt Mueller (Screen International)
  • Panelists: René Bastian (Cinelytic), Greg Detre (Channel 4), Isabelle Glachant (Chinese Shadows), Liz Manashil (Sundance Institute)

16:00-17:30 DISCUSSING STRATEGIES at Hilton, Rotterdam Zaal
The working groups will return from their closed sessions to present their first results and ideas of future strategies to fellow professionals. These immediate results will be analysed during a moderated discussion. 

  • Moderator: Wendy Mitchell (British Council)

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