IFFR Pro Dialogue: Minds on marketing – innovate your approach

We’re always on the lookout for fresh thinking on how to market your film on a tight budget. From early development, there’s a lot to keep in mind to maximise the appeal of your film for audiences internationally, as well as for festivals and buyers in different markets. The panel will share experiences, tips and tricks that can increase a film’s appeal.

The panel will consist of international distribution consultant and former studio executive Christophe Mercier, digital distribution strategist Valentina Neumann (Alphapanda GmbH), film marketing & analytics executive Oliver Fegan (Usheru), and audience designer Síle Culley.

Moderated by publicist and strategist Kathleen McInnis.