Rutger Wolfson preceded the opening film of the 39th edition of the International Film Festival with an opening speech that drew attention to both new ideas and the older film festival traditions of supporting and promoting artistic film making.
He began by talking about Cinema Reloaded; although many areas of financing and distribution are adversely affected by the rise of the internet and changing patterns in cultural consumption, Cinema Reloaded is a brand new idea that uses this change as an opportunity rather than a threat.
He also highlighted another exciting section of this year's programme, Where is Africa. This takes a fresh look African film culture, not just showing African films but also non-African film makers responses on the subject. The programme also includes live music performances and homages to African film pioneers.
Of course mention was made of Rotterdam as one of the few festivals that provides a platform for discovering and presenting new talent, and former Tiger Award winner Park Chan-ok was on hand to introduce her film Paju; the very first Korean film to open the film festival.