CineMart Catch-up: Love #NoFilter by Mikael Bundsen
29 January 2023
“Being awarded the Eurimages Co-production Development Award jury special mention really generated good press for the project and a buzz both internationally and domestically,” says Love #NoFilter producer Marie Kjellson (Sweden) a year on from her successful CineMart pitch. “I think the award showed that the topic of our film is cross-border, which is important both for us and for sales and distribution, and of course it strengthens the project’s saleability.”
The funny and playful film asks the intriguing question; when everyone around you is obsessed with chasing orgasms, how do you tell them you have taken up pottery and begun a journey to find the core of your being? “I think it’s a new take on coming-of-age that we haven’t seen before,” says Kjellson of the project. “It offers a new and fresh perspective on the subject of monogamy, while also challenging gender roles and being very funny.”
Over the past year, the team has continued to develop the script, attach the main cast and shoot a pilot. “The project has been further developed within the ACE Producer’s Network where I am taking part, giving us a lot of valuable input both in terms of script, financing and marketing,” adds Kjellson.
“CineMart 2022 was fully held online and the IFFR team made it a really good experience.”
“CineMart 2022 was fully held online and the IFFR team made it a really good experience. We managed to have over 40 meetings in four days and the online environment was tailor made - it was by far the most time efficient co-production market I’ve experienced,” she further points out. “The Eurimages Special Mention, finding our co-producing partner Kepler Film (Netherlands) and connecting to relevant sales and distribution partners were the most important factors, not to mention all of the interesting talks on the topic of the film which really infused us with energy.”
Swedish director Mikael Bundsen reminds readers of the motivation behind his project. “Over the last few years, non-monogamy has gone from a somewhat taboo subject to become an increasingly mainstream one. In an era where consumerist values have guided us to always yearn for what’s new and shiny, it’s not difficult to understand why a lot of people feel FOMO for excluding themselves from the never-expanding Tinder-verse,” he says.
“Over the last few years, non-monogamy has gone from a somewhat taboo subject to become an increasingly mainstream one.”
“With this film I don’t want to moralise over people’s choice to be monogamous or polyamorous, rather I want to highlight what I personally view as a key challenge for most couples, especially those in their twenties. Namely: how do you remain close to someone without losing sight of who you truly are? And how do you continue searching for your true self, while being fully encapsulated in a relationship with someone?”
Details of our co-production market CineMart in 2023.