Advertising on IFFR cinema screens
Greeting audiences on the cinema screen as they enter the room and wait for the film to start is the dashboard: a dynamic alternating collection of content that helps create a festival vibe before regular screenings. This includes, for example, Instagram and X (formerly Twitter) feeds, a ‘coming up’ timetable, information on other events, films and programmes at the festival and more. It offers entertainment and interaction while the audience eagerly awaits their screening and thus stimulates extra sales. Advertisements on the dashboard have a wide reach and are seen by at least 19,000 visitors a day.
Duration ad
The dashboard is visible for at least 20 minutes before each regular screening
The ad is displayed at least every 2 minutes in a loop of a maximum of 12 advertisements
Locations
Cinerama (5-7 screening rooms), De Doelen, KINO (3 screening rooms), LantarenVenster (6 screening rooms), Pathé Schouwburgplein (7 screening rooms) en Theater Rotterdam Schouwburg (1 screening rooms)
Submission date
Friday 19 January 2024
Capacity per day
Monday-Thursday: average of 19,000 visitors
Friday-Sunday: average of 20,000 visitors
Formats and rates
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Rates per day: Monday-Thursday: €2,000 Friday-Sunday: €2,500