Ash and Money
Tallinn-based theatre company NO99 sets a bigger-than-life experiment. To undermine Estonia's rotten political scene, they create a fake political party using all the tricks of propaganda. Surprisingly, the party becomes very popular. A very smart mockumentary on manipulation in politics and media.
Ash and Money, made by parties affiliated with the NO99 Theatre, not only shows what happened in Estonia during the 44 turbulent days between the announcement and the congress, but above all reveals how populist parties - such as Unified Estonia - operate and manipulate the people. Thanks to nationalistic advertisements, rabble-rousing songs, provocative and revealing videos and other demagogic means, the party rapidly soared up the polls, making those in power even more nervous.