Electric Cinema

Strongly relying on the images, the electric music videos mark the shift from the linear narrative of the pop song videos to more abstract territories. Traditionally the classic pop video privileges the musicians as the pivotal point of attention heavily influencing the flow of the story, and making most of the videos produced today no more then moving backgrounds for the performance of the star. Contrary to the trend just described, the electric music video tries to and succeeds in taking the accent away from the band and to channel attention exclusively toward the marriage between music and images employing various strategies to visualise the music. Those strategies very often rely on the use of animations as well as the use of cinema-like images, and invariably on abstract images and/or movie sequences. Not being constrained in formats aiming at the promotion of the band's image, directors are left with greater creative freedom to develop original concepts and experiments with different film formats and genres. Moreover, the electronic music industry, and therefore electronic music videos, often occupy the boundary space between mainstream-like and independent production - this is just one more element that stimulates original and creative work. Credits: Director: title, artist (supplied by) Ben Stokes: Attention Earth People, Tino (Tino Corporation); Blue Source: As Days Go by, Dirty Vegad (Blue Source); Chris Cunningham: All is Full of Love , Björk (Universal); D-Fuse: Endeka, Fibla (D-Fuse); Floria Sigismondi: 4 ton Mantis, Amon Tobin (Ninja Tunes); Johnny Hardstaff: History of Gaming, ....(Black Dog); Paul Donnelan: Oi, Orbital (Warner); Richard Anthony: Some Kind of Kink, Red Snapper (Warp Records); The Designers Republic: Grammy Winners, Funkstörung (The Designers Republic); Til Obladen: Actionist Respoke, Mouse on Mars (Dirty Little Bear) Traktor: Where's Your Head at, Basement Jaxx (Partizan); Traktor: Ya Mama, Fatboy Slim (Partizan) Unit 9 ltd.: The Second Line, Clinic (Unit 9); Klas Ahlund@Stylewar: Rock 'n Roll High School, Teddy Bears Stockholm (Stylewar); Logan: Information Contraband, Money Mark (Emperor North Records); Inez van Lamsweerde: Hidden Plce, Bjork (Universal); Jarvis Cocker & Martin Wallace: On, Aphex Twin (Warp Records); Andrea Giacobbe: Dirt, Death In Vegas (Warp Records) (Dir...): Bjork, Pagan Poetry (Universal) Seb Drhey & Benoit Millot: Adore, I:Cube (Le village)