{"id":211205,"date":"2021-02-18T14:22:00","date_gmt":"2021-02-18T13:22:00","guid":{"rendered":"https:\/\/iffr.com\/en\/?p=211205"},"modified":"2025-10-03T17:41:57","modified_gmt":"2025-10-03T15:41:57","slug":"iffr-celebrates-audience-engagement-at-first-part-of-50th-edition","status":"publish","type":"post","link":"https:\/\/iffr.com\/en\/iffr-celebrates-audience-engagement-at-first-part-of-50th-edition","title":{"rendered":"IFFR celebrates audience engagement at first part of 50th edition"},"content":{"rendered":"
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<\/a>IFFR 2021 continues with the launch of IFFR Unleashed: 50\/50 and more<\/strong><\/a><\/p>\n\n\n\n

With the Awards Ceremony on 7 February 2021, International Film Festival Rotterdam (IFFR) concluded the first part of its 50th edition. It took place online from 1 to 7 February, featured 65 films (43 features, 22 shorts), including 40 world premieres, over the Tiger Competition, Big Screen Competition, Ammodo Tiger Short Competition and the Limelight lineup. Next to the film programme, IFFR presented Big Talks and the online edition of IFFR Pro Days, which welcomed 2,305 film professionals from 106 countries. IFFR 2021 will continue with the launch of IFFR Unleashed: 50\/50 and more events leading up to the closing celebration from 2 to 6 June.<\/strong><\/a><\/p>\n\n\n\n

IFFR 2021 has been extended<\/a>\u00a0into a two-part event, starting with the online festival days from 1 to 7 February which also included the IFFR Pro Days (1 to 5 February) with the 38th CineMart. Audiences in the Netherlands could view the programme through live premiere screenings or on demand screenings on IFFR.com, made available for 72 hours after the premiere.\u00a0In total<\/a>, 132,286 audience visits were registered. Based on a survey sent to 10,777 ticket holders, with 3,489 respondents, IFFR calculated a resulting 1.7 per-household multiplier which was used to generate this audience figure. IFFR 2021 will continue with events leading up to a celebration in June for its 50th edition with festival days from 2 to 6 June.\u00a0<\/a><\/p>\n\n\n\n

Festival director Vanja Kaludjercic: \u201cThe first chapter of this remarkable 50th festival edition was not only marked by great challenges but also by great opportunities. I am incredibly proud how through a great deal of flexibility and hard work we were able to connect outstanding emerging talent \u2013 including Tiger Award winner Vinothraj P.S. with\u00a0Pebbles\u00a0<\/strong>\u2013 with audiences and industry alike. It\u2019s equally rewarding that the largest amount of international accredited press to date (a 41% increase compared to 2020 from 61 countries) was fully engaged with our lineup; they were vital in creating genuine energy and excitement around our programme. The February experience is valuable and insightful in many ways and we are looking forward to the next chapters of our anniversary, including our IFFR Unleashed: 50\/50 collection and the June summer celebration.\u201d<\/a><\/p>\n\n\n\n

Managing director Marjan van der Haar: \u201cAlthough we celebrated this part mainly online we were delighted by the engagement of the filmmakers with audiences watching from their homes throughout the Netherlands in our widely accessible format. From the past, present and future festival campaign through to the Tiger on the Loose installations, IFFR Daily, Big Talks, and most importantly the online screenings and Q&As, we managed to create a new virtual IFFR experience. We are grateful for the continuous support of all our partners in this challenging year.\u201d\u00a0<\/a><\/p>\n\n\n\n

February festival facts and figures<\/a><\/h2>\n\n\n\n

February programme<\/a><\/h3>\n\n\n\n