{"id":231226,"date":"2026-08-06T10:50:35","date_gmt":"2026-08-06T08:50:35","guid":{"rendered":"https:\/\/iffr.com\/en\/?page_id=231226"},"modified":"2026-08-06T17:36:16","modified_gmt":"2026-08-06T15:36:16","slug":"lightroom-expanded","status":"publish","type":"page","link":"https:\/\/iffr.com\/en\/iffr-pro\/lightroom\/lightroom-expanded","title":{"rendered":"Lightroom Expanded"},"content":{"rendered":"\n

From exclusive experience to shared experiences at scale.<\/p>\n\n\n\n

\"\"
Photo credit: Nika Propenka, from Conversations <\/figcaption><\/figure>\n\n\n\n

Lightroom Expanded is a development programme for immersive and interactive projects, helping them reach a larger, shared audience through repeated presentation and touring across different venues.<\/p>\n\n\n\n

The programme supports creators in developing promising projects into scalable and audience-ready productions. It provides tailored guidance in storytelling and audience design, technology and production, and audience reach, touring and distribution.<\/p>\n\n\n\n

Lightroom Expanded is a partnership between IFFR, UPscaleXR and DASHXR, with support from Cultuurloket DigitALL, as part of IFFR\u2019s wider Lightroom platform for immersive and interactive storytelling.<\/p>\n\n\n\n

Which projects should apply?<\/h2>\n\n\n\n

Lightroom Expanded is intended for projects facing a clear artistic, technical, operational or distribution challenge related to scale.<\/p>\n\n\n\n

Projects may be in development, pre-production or production. Existing works may also apply when they are being substantially adapted for a new, repeatable or tourable presentation model.<\/p>\n\n\n\n

Projects may be suitable when they aim to:<\/p>\n\n\n\n

    \n
  • create a shared or simultaneous audience experience<\/li>\n\n\n\n
  • increase audience capacity or improve audience flow<\/li>\n\n\n\n
  • present the work repeatedly across multiple sessions<\/li>\n\n\n\n
  • adapt the work for different venues or technical environments<\/li>\n\n\n\n
  • develop a viable touring or distribution model<\/li>\n\n\n\n
  • reach more audiences without compromising artistic integrity<\/li>\n<\/ul>\n\n\n\n

    What does the programme offer?<\/h2>\n\n\n\n

    Each selected project enters a tailored development process based on its needs, stage and principal research question, beginning with an introductory assessment involving the project team, IFFR, UPscaleXR and DASHXR. Together, the partners define the project’s development priorities and determine which expertise and activities are most relevant. Central to this is that we integrate each project into a new platform for XR management and showcasing, offering a standardized infrastructure for development and presentation. <\/p>\n\n\n\n

    Support may include:<\/p>\n\n\n\n

      \n
    • artistic or dramaturgical guidance<\/li>\n\n\n\n
    • audience design and user-experience development<\/li>\n\n\n\n
    • technical advice, prototyping or integration<\/li>\n\n\n\n
    • testing of presentation and audience-flow models<\/li>\n\n\n\n
    • production and operational guidance<\/li>\n\n\n\n
    • development of touring and distribution strategies<\/li>\n\n\n\n
    • introductions to venues, programmers, technical partners and other relevant professionals<\/li>\n<\/ul>\n\n\n\n

      Project submission<\/h2>\n\n\n\n

      Please read the Terms & Conditions and FAQ carefully before applying.<\/p>\n\n\n\n\n\n\t

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        \n\t\t\t\t\t\tGeneral conditions and project requirements\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t
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          \n
        • Lightroom Expanded is intended for artistic immersive or interactive projects where reaching larger or shared audiences, enabling repeatable presentation or touring across different venues is central to the artistic vision, presentation model or distribution ambition.<\/span><\/li>\n
        • The project may be fiction, documentary, animation, experimental, performance-based or hybrid. Projects that primarily promote a product or service are not eligible.<\/span><\/li>\n
        • The call is open to creators and producers worldwide.<\/span><\/li>\n
        • Eligible formats include VR, AR, MR, 360\u00b0 and 180\u00b0 video, location-based experiences, WebXR, and other immersive or spatial-media formats.<\/span><\/li>\n
        • Projects may be in development, pre-production or production. Existing works may apply when they are being substantially adapted or developed for a new scalable, repeatable or tourable presentation model.<\/span><\/li>\n
        • The project must address a clearly defined artistic, audience-related, technical, operational or distribution challenge connected to scalability.<\/span><\/li>\n
        • Projects new to the international market will be prioritised. Previously presented projects may apply when they have developed substantially since their earlier presentation.<\/span><\/li>\n
        • Applicants must disclose all previous and planned presentations at markets, labs, festivals, museums, theatres and other professional platforms.<\/span><\/li>\n
        • The same project may only be resubmitted in a later year when it has developed substantially since its previous application.<\/span><\/li>\n
        • All application materials must be submitted in English. Audiovisual material in another language must include English subtitles.<\/span><\/li>\n
        • Applications that are incomplete, inaccurate or do not meet the eligibility requirements may be excluded.<\/span><\/li>\n
        • Decisions made by the selection committee are final and cannot be appealed.<\/span><\/li>\n
        • Applicants must be willing to integrate plugins into their codebase and iterate with the supporting development team on implementation.<\/span><\/li>\n
        • Applicants must have full access to their project’s source code and be free to make modifications.<\/span><\/li>\n
        • The project must be built in Unity or Unreal Engine.<\/span><\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t\t\t
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          \n\t\t\t\t\t\tSelection process\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t
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          The selection process for Lightroom Expanded consists of two phases.<\/span><\/p>\n

          Phase 1<\/span><\/p>\n

            \n
          • Applicants must complete the online application by <\/span>15 September 2026 <\/span>at 23.59 CEST. This form will allow applicants to include detailed project information.\u00a0<\/span><\/li>\n
          • Applicants should read and accept the applicable Terms & Conditions, selection criteria and FAQ before submitting.<\/span><\/li>\n
          • The application must include a clearly defined central research or development question related to one or more of the following:<\/span>\n
              \n
            • storytelling and audience design;<\/span><\/li>\n
            • technical and production choices for repeatable presentation; and\/or<\/span><\/li>\n
            • audience reach, touring and distribution<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              Phase 2<\/span><\/p>\n

              Shortlisted applicants may be invited to provide additional or updated materials and participate in a development meeting with representatives of IFFR, UPscaleXR and DASHXR.<\/span><\/p>\n

                \n
              • If your project progresses to the next phases of consideration, you are given the opportunity to submit your full dossier by email as a PDF<\/span><\/li>\n
              • Depending on the project, this may include but is not limited to a project description or synopsis, treatment or design document, creator and producer statements, biographies, budget, financing plan, technical breakdown and riders, production timetable, audience-engagement plan and links to previous work or a prototype.<\/span><\/li>\n
              • We also ask you to include a detailed research question relating to storytelling & audience design, technological & production choices for repeatable presentation or audience reach, touring & distribution.<\/span><\/li>\n<\/ul>\n

                The selection will consider the project\u2019s:<\/span><\/p>\n

                  \n
                • artistic quality and clarity of vision<\/span><\/li>\n
                • relevance to Lightroom Expanded<\/span><\/li>\n
                • potential to reach audiences in repeatable or scalable ways<\/span><\/li>\n
                • readiness to benefit from the programme<\/span><\/li>\n
                • feasibility of the proposed development question<\/span><\/li>\n
                • commitment and capacity of the project team<\/span><\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t\t\t
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                  \n\t\t\t\t\t\tSpecific conditions\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t
                  \n\t\t\t\t\t
                    \n
                  • Selected projects will enter a tailored development process with IFFR, UPscaleXR and DASHXR.<\/span><\/li>\n
                  • Participation requirements, programme duration and the balance between online and in-person activities will be communicated before acceptance.<\/span><\/li>\n
                  • Selection does not automatically guarantee a public presentation, technical integration, production financing, touring agreement or distribution deal, unless explicitly confirmed in writing.<\/span><\/li>\n
                  • Projects must provide the information and materials required for coaching, testing, evaluation, documentation and communication.<\/span><\/li>\n<\/ul>\n

                    Selected projects must acknowledge Lightroom Expanded in future presentations and communications, with the following credits:\u00a0<\/span><\/p>\n

                    \u201c[Project title] participated in the Lightroom Expanded development programme, a partnership between IFFR, UPscaleXR and DASHXR, with support from Cultuurloket DigitALL.\u201d<\/span><\/p>\n

                      \n
                    • Applicable partner logos must be displayed in accordance with the branding guidelines supplied to selected projects.<\/span><\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\t
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                      • \n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\t\n\t\t\t\n\t\t\tLightroom FAQ\n\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n

                        Lightroom Market & Expanded submission fees and deadlines<\/p>\n\n\n\n

                          \n
                        • Early fee: until 31 August 2026<\/strong>, 17.00 CEST \u2013 \u20ac35 (ex. VAT)<\/li>\n\n\n\n
                        • Standard fee and final submission deadline: 15 September 2026<\/strong>, 23.59 CEST \u2013 \u20ac55 (ex. VAT)<\/li>\n<\/ul>\n\n\n\n

                          Submission fees are non-refundable, including when a project is found to be ineligible.<\/p>\n\n\n\n\t

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                          Submit your project<\/h2>\n\t\t\n\t\t\n\t\t\t\t\t
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                          • \n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\t\n\t\t\t\n\t\t\tSubmit for Lightroom Expanded\n\n\t\t\t\t\t\t\tOpent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n\n\n\t
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                            Contact<\/h2>\n\t\t\n\t\t\t\t\t
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                            For any questions about Lightroom contact Eva Langerak, Curator and Coordinator Art Directions & Lightroom.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t

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                            • \n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\t\n\t\t\t\n\t\t\tlightroom@IFFR.com\n\n\t\t\t\t\t\t\tOpent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

                              From exclusive experience to shared experiences at scale. Lightroom Expanded is a development programme for immersive and interactive projects, helping them reach a larger, shared audience through repeated presentation and touring across different venues. The programme supports creators in developing promising projects into scalable and audience-ready productions. 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