{"id":228043,"date":"2026-01-26T22:54:24","date_gmt":"2026-01-26T21:54:24","guid":{"rendered":"https:\/\/iffr.com\/en\/?page_id=228043"},"modified":"2026-02-01T18:45:37","modified_gmt":"2026-02-01T17:45:37","slug":"art-directions-for-industry","status":"publish","type":"page","link":"https:\/\/iffr.com\/en\/iffr-pro\/art-directions-for-industry","title":{"rendered":"Art Directions for industry"},"content":{"rendered":"\n<p class=\"has-intro-font-size\">This year, IFFR launches the<strong> <\/strong>Art Directions accreditation, designed for artists, filmmakers, producers, curators and industry professionals working at the intersection of visual arts, immersive media, and cinema. On this page you can find all the useful information you need for attending the festival with an Art Directions badge. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1.jpg\" alt=\"\" class=\"wp-image-228057\" srcset=\"https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1.jpg?image-crop-positioner-ts=1769463852 2048w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1-288x162.jpg?image-crop-positioner-ts=1769463852 288w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1-432x243.jpg?image-crop-positioner-ts=1769463852 432w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1-832x468.jpg?image-crop-positioner-ts=1769463852 832w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Cafe_Kuba_Film_Still_1-1296x729.jpg?image-crop-positioner-ts=1769463852 1296w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\"><strong>Caf\u00e9 Kuba: Who Dared to Awaken the Dead Memory<\/strong> by David Shongo, IFFR Art Directions 2026<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About Art Directions<\/h2>\n\n\n\n<p>Originally named Exploding Cinema,&nbsp;<strong>Art Directions<\/strong>&nbsp;is celebrating its 30th anniversary in 2026. The IFFR Art Directions programme blurs the boundaries between film and art through an inspiring series of pop-up exhibitions, installations, and performances across the festival. From pop-up installations across the city and in our partner and immersive hub Katoenhuis in M4H, Rotterdam\u2019s creative district, to live performances audiovisual and immersive media experiences, the programme invites you to step beyond the film theatre and engage with groundbreaking crossover experiences.<\/p>\n\n\n\n\t<div data-name=\"acf\/block-buttons\" class=\"align\">\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-primary  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/art-directions-2026\"\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tDiscover the programme\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"transition-transform duration-300 group-hover:rotate-45 group-focus-visible:rotate-45 flex items-center justify-center w-[1em] h-[1em] icon group-expanded:hidden\" aria-hidden=\"true\">\n\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.667 2.386v9.122a1.053 1.053 0 0 1-2.105 0V4.93l-9.43 9.428a1.054 1.054 0 1 1-1.49-1.491l9.429-9.429H4.493a1.052 1.052 0 0 1 0-2.105h9.121a1.053 1.053 0 0 1 1.053 1.053Z\" fill=\"currentColor\"\/><\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Useful information for professionals<\/h2>\n\n\n\n<p>As well as the information on this page, take a look at the general information for professionals to find handy information about collecting your accreditation, ticket booking and more. <\/p>\n\n\n\n\t<div data-name=\"acf\/block-buttons\" class=\"align\">\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-primary  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/iffr-pro\/how-to-pro\"\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tHow to Pro at IFFR\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"transition-transform duration-300 group-hover:rotate-45 group-focus-visible:rotate-45 flex items-center justify-center w-[1em] h-[1em] icon group-expanded:hidden\" aria-hidden=\"true\">\n\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.667 2.386v9.122a1.053 1.053 0 0 1-2.105 0V4.93l-9.43 9.428a1.054 1.054 0 1 1-1.49-1.491l9.429-9.429H4.493a1.052 1.052 0 0 1 0-2.105h9.121a1.053 1.053 0 0 1 1.053 1.053Z\" fill=\"currentColor\"\/><\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Visiting Katoenhuis<\/h2>\n\n\n\n<p>For the second year running, Katoenhuis will be the main venue and partner for&nbsp;<strong>Art Directions<\/strong>, hosting installations, immersive media and for the first time \u2013 the industry extension of the programme,&nbsp;<a href=\"https:\/\/iffr.com\/en\/blog-lightroom-selection-2026\">Lightroom<\/a>, which will unite projects in development and works-in-progress together with a symposium. Katoenhuis is located in M4H, Rotterdam\u2019s creative district. <\/p>\n\n\n\n\n\n\t<div data-name=\"acf\/block-accordion\" class=\"aligncenter\" >\n\t\t<div class=\"flex flex-col gap-4 md:gap-6\">\n\t\t\t\n\t\t\t\n<ul data-component=\"accordion\" class=\"flex flex-col gap-2\">\n\t\t\t<li>\n\t\t\t<details  class=\"rounded-lg group bg-base-300\">\n\t\t\t\t<summary class=\"flex items-center justify-between gap-2 p-4 list-none cursor-pointer md:py-6\">\n\t\t\t\t\t<h3 class=\"font-heading md:text-md\">\n\t\t\t\t\t\tShuttle bus\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t<svg class=\"transition group-open:rotate-90 shrink-0\" aria-hidden=\"true\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.29688 0.5625H9.70312C9.82812 0.5625 9.89062 0.625 9.89062 0.75V17.25C9.89062 17.375 9.82812 17.4375 9.70312 17.4375H8.29688C8.17188 17.4375 8.10938 17.375 8.10938 17.25V0.75C8.10938 0.625 8.17188 0.5625 8.29688 0.5625Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"transition group-open:opacity-0\" d=\"M1.125 8.10938H16.875C17 8.10938 17.0625 8.17188 17.0625 8.29688V9.70312C17.0625 9.82812 17 9.89062 16.875 9.89062H1.125C1 9.89062 0.9375 9.82812 0.9375 9.70312V8.29688C0.9375 8.17188 1 8.10938 1.125 8.10938Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t<div class=\"px-4 pb-4 -mt-2 md:pb-6 ll-wysiwyg\">\n\t\t\t\t\t<p>We will be running shuttle busses from &#8216;de Doelen&#8217; to Katoenhuis. Please sign-up at the information desk. There will be a maximum of 8 spots per shuttle.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Saturday 31 January, Friday 6 February and Saturday 7 February<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Departures from de Doelen: 12.00 \/ 13.30 \/ 15.00 \/ 16.30 \/ 18.00 \/ 19.30 \/ 20.30<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Returns from Katoenhuis: 12.30 \/ 14.00 \/ 15.30 \/ 17.00 \/ 18.30 \/ 20.00 \/ 21.00<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Sunday 1 to Thursday 5 February<\/strong><\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\">Departures from de Doelen: 12.00 \/ 13.30 \/ 15.00 \/ 16.30 \/ 18.00<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Returns from Katoenhuis: 12.30 \/ 14.00 \/ 15.30 \/ 17.00 \/ 18.30<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t\t\t<li>\n\t\t\t<details  class=\"rounded-lg group bg-base-300\">\n\t\t\t\t<summary class=\"flex items-center justify-between gap-2 p-4 list-none cursor-pointer md:py-6\">\n\t\t\t\t\t<h3 class=\"font-heading md:text-md\">\n\t\t\t\t\t\tTake the tram from &#8216;de Doelen&#8217;\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t<svg class=\"transition group-open:rotate-90 shrink-0\" aria-hidden=\"true\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.29688 0.5625H9.70312C9.82812 0.5625 9.89062 0.625 9.89062 0.75V17.25C9.89062 17.375 9.82812 17.4375 9.70312 17.4375H8.29688C8.17188 17.4375 8.10938 17.375 8.10938 17.25V0.75C8.10938 0.625 8.17188 0.5625 8.29688 0.5625Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"transition group-open:opacity-0\" d=\"M1.125 8.10938H16.875C17 8.10938 17.0625 8.17188 17.0625 8.29688V9.70312C17.0625 9.82812 17 9.89062 16.875 9.89062H1.125C1 9.89062 0.9375 9.82812 0.9375 9.70312V8.29688C0.9375 8.17188 1 8.10938 1.125 8.10938Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t<div class=\"px-4 pb-4 -mt-2 md:pb-6 ll-wysiwyg\">\n\t\t\t\t\t<p>Apart from our shuttle, the quickest way to get to Katoenhuis from the festival heart at &#8216;de Doelen&#8217; is via the tram.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Take the tram from the <strong>Kruiskade<\/strong> stop: when you leave the festival heart via the festival Kruisplein exit, turn left and walk a short distance before turning right crossing the street at the zebra crossing. Walk towards the Pho Vietnamese restaurant, at which point the Kruiskade tram stop will be in front of you. Wait for the 1, 7 or 11 tram heading westwards (to the right, looking from the restaurant). The journey will then be around 12 minutes or 7 stops to Marcoiplein.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Once there, it is a 10-15 minute walk to Katoenhuis. Festival flags will guide you when you arrive at Marconiplein. <a href=\"https:\/\/www.google.com\/maps\/place\/Katoenhuis+%7C+Imagining+New+Realities\/@51.9096177,4.4297352,17z\/data=!4m6!3m5!1s0x47c4359b053aae91:0x9ba29c48e558d0eb!8m2!3d51.9072705!4d4.4310636!16s%2Fg%2F11l6ldjymc?entry=ttu&amp;g_ep=EgoyMDI2MDEwNy4wIKXMDSoASAFQAw%3D%3D\">Find your way via Google Maps here.<\/a><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t\t\t<li>\n\t\t\t<details  class=\"rounded-lg group bg-base-300\">\n\t\t\t\t<summary class=\"flex items-center justify-between gap-2 p-4 list-none cursor-pointer md:py-6\">\n\t\t\t\t\t<h3 class=\"font-heading md:text-md\">\n\t\t\t\t\t\tMetro \n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t<svg class=\"transition group-open:rotate-90 shrink-0\" aria-hidden=\"true\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.29688 0.5625H9.70312C9.82812 0.5625 9.89062 0.625 9.89062 0.75V17.25C9.89062 17.375 9.82812 17.4375 9.70312 17.4375H8.29688C8.17188 17.4375 8.10938 17.375 8.10938 17.25V0.75C8.10938 0.625 8.17188 0.5625 8.29688 0.5625Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"transition group-open:opacity-0\" d=\"M1.125 8.10938H16.875C17 8.10938 17.0625 8.17188 17.0625 8.29688V9.70312C17.0625 9.82812 17 9.89062 16.875 9.89062H1.125C1 9.89062 0.9375 9.82812 0.9375 9.70312V8.29688C0.9375 8.17188 1 8.10938 1.125 8.10938Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t<div class=\"px-4 pb-4 -mt-2 md:pb-6 ll-wysiwyg\">\n\t\t\t\t\t<p>If you are travelling from elsewhere in Rotterdam, Katoenhuis is accessible via metro from stop Marconiplein on metro line A, B, or C.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Once there, it is a 10-15 minute walk to Katoenhuis. Festival flags will guide you when you arrive at Marconiplein. <a href=\"https:\/\/www.google.com\/maps\/place\/Katoenhuis+%7C+Imagining+New+Realities\/@51.9096177,4.4297352,17z\/data=!4m6!3m5!1s0x47c4359b053aae91:0x9ba29c48e558d0eb!8m2!3d51.9072705!4d4.4310636!16s%2Fg%2F11l6ldjymc?entry=ttu&amp;g_ep=EgoyMDI2MDEwNy4wIKXMDSoASAFQAw%3D%3D\">Find your way via Google Maps here.<\/a><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t\t\t<li>\n\t\t\t<details  class=\"rounded-lg group bg-base-300\">\n\t\t\t\t<summary class=\"flex items-center justify-between gap-2 p-4 list-none cursor-pointer md:py-6\">\n\t\t\t\t\t<h3 class=\"font-heading md:text-md\">\n\t\t\t\t\t\tWatertaxi\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t<svg class=\"transition group-open:rotate-90 shrink-0\" aria-hidden=\"true\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.29688 0.5625H9.70312C9.82812 0.5625 9.89062 0.625 9.89062 0.75V17.25C9.89062 17.375 9.82812 17.4375 9.70312 17.4375H8.29688C8.17188 17.4375 8.10938 17.375 8.10938 17.25V0.75C8.10938 0.625 8.17188 0.5625 8.29688 0.5625Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"transition group-open:opacity-0\" d=\"M1.125 8.10938H16.875C17 8.10938 17.0625 8.17188 17.0625 8.29688V9.70312C17.0625 9.82812 17 9.89062 16.875 9.89062H1.125C1 9.89062 0.9375 9.82812 0.9375 9.70312V8.29688C0.9375 8.17188 1 8.10938 1.125 8.10938Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t<div class=\"px-4 pb-4 -mt-2 md:pb-6 ll-wysiwyg\">\n\t\t\t\t\t<p>Katoenhuis is very conveniently located directly next to the Watertaxi drop-off point \u2018Keilehaven\u2019. This is esspecially helpful if you are travelling from the Kop van Zuid (Hotel New York), near to the Fenix museum. Find out more <a href=\"https:\/\/www.watertaxirotterdam.nl\/\">here<\/a>.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Immersive media access<\/h2>\n\n\n\n<p>Regular press and industry badge-holders have been given a specific day on Monday 2 February to view the immersive media programme in Katoenhuis. Outside of this slot, attendance is only possible through last-minute access at the venue should availability permit. Art Directions badge-holders can reserve at any time. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More locations<\/h2>\n\n\n\n<p>Extending across Rotterdam\u2019s cultural spaces, the programme continues with live audiovisual performances at WORM and site-specific installations developed with partners, including Jonathas de Andrade\u2019s&nbsp;<strong>Raftsmen and Canoeists<\/strong>&nbsp;at Central Station,&nbsp;<strong>Alterity&nbsp;<\/strong>by Jacco Gardner at BRUTUS,&nbsp;<strong>Homecoming&nbsp;<\/strong>by Mark Dorf at Nieuwe Instituut,&nbsp;<strong>My Sweet Elora<\/strong>&nbsp;by Luuk van Raamsdonk at &nbsp;Plein \/ Fenix, and Elsemarijn Bruys new site specific installation&nbsp;<strong>Reflection 2.0<\/strong>&nbsp;at V2_ Lab for the Unstable Media.<\/p>\n\n\n\n\t<div data-name=\"acf\/block-buttons\" class=\"align\">\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-primary  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/festival-locations-festivalcaf%c3%a9s\"\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tLocations and transport\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"transition-transform duration-300 group-hover:rotate-45 group-focus-visible:rotate-45 flex items-center justify-center w-[1em] h-[1em] icon group-expanded:hidden\" aria-hidden=\"true\">\n\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.667 2.386v9.122a1.053 1.053 0 0 1-2.105 0V4.93l-9.43 9.428a1.054 1.054 0 1 1-1.49-1.491l9.429-9.429H4.493a1.052 1.052 0 0 1 0-2.105h9.121a1.053 1.053 0 0 1 1.053 1.053Z\" fill=\"currentColor\"\/><\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n\n\n\t<div data-name=\"acf\/block-accordion\" class=\"aligncenter\" >\n\t\t<div class=\"flex flex-col gap-4 md:gap-6\">\n\t\t\t\n\t\t\t\n<ul data-component=\"accordion\" class=\"flex flex-col gap-2\">\n\t\t\t<li>\n\t\t\t<details  class=\"rounded-lg group bg-base-300\">\n\t\t\t\t<summary class=\"flex items-center justify-between gap-2 p-4 list-none cursor-pointer md:py-6\">\n\t\t\t\t\t<h3 class=\"font-heading md:text-md\">\n\t\t\t\t\t\tPartner discounts\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\t\t\t\t\t<svg class=\"transition group-open:rotate-90 shrink-0\" aria-hidden=\"true\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.29688 0.5625H9.70312C9.82812 0.5625 9.89062 0.625 9.89062 0.75V17.25C9.89062 17.375 9.82812 17.4375 9.70312 17.4375H8.29688C8.17188 17.4375 8.10938 17.375 8.10938 17.25V0.75C8.10938 0.625 8.17188 0.5625 8.29688 0.5625Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"transition group-open:opacity-0\" d=\"M1.125 8.10938H16.875C17 8.10938 17.0625 8.17188 17.0625 8.29688V9.70312C17.0625 9.82812 17 9.89062 16.875 9.89062H1.125C1 9.89062 0.9375 9.82812 0.9375 9.70312V8.29688C0.9375 8.17188 1 8.10938 1.125 8.10938Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/summary>\n\n\t\t\t\t<div class=\"px-4 pb-4 -mt-2 md:pb-6 ll-wysiwyg\">\n\t\t\t\t\t<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Depot Boijmans Van Beuningen<\/h3>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>IFFR Art Directions badgeholders have free access to the <a href=\"https:\/\/www.boijmans.nl\/en\/depot\">Depot Museum Boijmans Van Beuningen<\/a>! Don&#8217;t miss it.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">BRUTUS<\/h3>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>All badge-holders have free access to the installation <a href=\"https:\/\/iffr.com\/en\/iffr\/2026\/films\/alterity\">Alterity by Jacco Gardner<\/a> at BRUTUS.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/details>\n\t\t<\/li>\n\t<\/ul>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Art Directions professional programme<\/h2>\n\n\n\n<p>As part of your Art Directions accreditation, a number of special networking drinks and events have been organised. Take a look!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Art Directions 2026 Opening &amp; Press Welcome Drinks<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/iffr.com\/en\/iffr\/2026\/events\/art-directions-2026-opening-press-welcome-drinks\">Friday 30 January, 18.00 \u2013 21.00<\/a><\/strong><br><em>Katoenhuis<\/em><br>The festive opening of Art Directions 2026, featuring speeches by Festival Director Vanja Kaludjercic, Arnold van de Water (Director of Katoenhuis) and Ahmed Shawky (President of FIPRESCI), followed by a performance of <strong>Krakatoa<\/strong> by Carlos Casas and Nicholas Becker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reality Check: Lightroom. Building the Future of Immersive Storytelling<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/iffr.com\/en\/iffr\/2026\/events\/lightroom-x-reality-check-symposium\">Saturday 31 January, 11.00 \u2013 17.30<\/a><\/strong><br><em>Katoenhuis<\/em><br><a href=\"https:\/\/iffr.com\/en\/blog-lightroom-selection-2026\">Lightroom<\/a> is IFFR\u2019s new industry platform for immersive storytelling, hosted in Katoenhuis. As part of the Lightroom programme, the <strong>Reality Check: <strong>Lightroom<\/strong><\/strong> symposium will be held on 31 January bringing together artists, producers, curators, technologists, funders and policymakers to explore how immersive storytelling can move from experimentation towards sustainable artistic and industry frameworks.<\/p>\n\n\n\n<p><strong>Please note, Reality Check attendance is by-invitation only. If you are interested, please email <a href=\"mailto:lightroom@IFFR.com\">lightroom@IFFR.com<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Art Directions Speed Dating Breakfast <\/h3>\n\n\n\n<p>Sunday 1 February, 9.30 \u2013 11.00<br><em>Nieuwe Caf\u00e9 at Nieuwe Instituut <\/em><br>This isn&#8217;t your typical networking event. Artists, curators, producers and distributors will meet 1:1 in focused 10-minute rounds \u2013 enough time to discover common interests and share your work. Warm drinks and breakfast pastries will keep the conversations flowing. A great opportunity to connect, exchange ideas and spark collaborations in a dynamic setting.<br><br><strong>Art Directions or IFFR Pro badge-holders only. RSVP: <a href=\"mailto:artdirections@IFFR.com\">artdirections@IFFR.com<\/a> (limited places).<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IFFR Pro Dialogue: Artist\/Curator\/Producer<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/iffr.com\/en\/iffr\/2026\/events\/iffr-pro-dialogue-artist-curator-producer\">Sunday 1 February, 14.30 \u2013 16.00<\/a><\/strong><br><em>de Doelen Studio 8<\/em><br>Artists, curators and producers explore the fluid relationships that bring moving image work to life across festivals, biennials, galleries and museums.<br><strong>Panellists:<\/strong> Guilherme Blanc (Batalha Centro de Cinema), Pinky Ghundale (Daya Films), James N. Kienitz Wilkins (director, <em>The Misconceived<\/em>)<br><strong>Moderated by:<\/strong> Madeleine Molyneaux<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Art Directions 30th Anniversary Celebration at the Depot<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/iffr.com\/en\/iffr\/2026\/events\/art-directions-2026-opening-press-welcome-drinks\">Sunday 1 February, 17.30 \u2013 19.30<\/a><\/strong><br><em>Depot Boijmans Van Beuningen<\/em><br>Celebrating 30 years of Art Directions and this year&#8217;s collaboration with Museum Boijmans Van Beuningen with an exclusive visit to <em>Depot Solo #1: Figure, Field, Grid<\/em> by Mandy El-Sayegh, followed by a festive cocktail hour. Welcoming words by Ina Klaassen (Director, Museum Boijmans Van Beuningen) and Melissa van der Schoor (Chief of Content, IFFR).<\/p>\n\n\n\n\t<div data-name=\"acf\/block-buttons\" class=\"align\">\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-primary  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/shows?category=IFFR+Pro\"\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tFull industry programme by day\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"transition-transform duration-300 group-hover:rotate-45 group-focus-visible:rotate-45 flex items-center justify-center w-[1em] h-[1em] icon group-expanded:hidden\" aria-hidden=\"true\">\n\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.667 2.386v9.122a1.053 1.053 0 0 1-2.105 0V4.93l-9.43 9.428a1.054 1.054 0 1 1-1.49-1.491l9.429-9.429H4.493a1.052 1.052 0 0 1 0-2.105h9.121a1.053 1.053 0 0 1 1.053 1.053Z\" fill=\"currentColor\"\/><\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n\n\t<div data-name=\"acf\/block-cta-wide\" class=\"alignwide\">\n\t\t<div data-component=\"cta-wide\" class=\"flex flex-col gap-4 lg:flex-row lg:items-center\">\n\t<div class=\"relative flex flex-col gap-4 py-6 md:py-16 lg:px-16 lg:basis-7\/12\">\n\t\t\t\t\t<h2 class=\"text-lg md:text-xl font-heading\">Introducing Lightroom<\/h2>\n\t\t\n\t\t\t\t\t<div class=\"text-md md:text-lg\">\n\t\t\t\t<p>Thirty years ago, IFFR\u2019s Exploding Cinema sparked a dialogue between digital technology and the language of cinema. In 2026, IFFR launches Lightroom: a new industry platform for bold audiovisual experiments. Hear from the programme curators what they have in store.<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<ul class=\"flex flex-wrap w-auto gap-4\">\n\t\t\t\t\t\t\t\t\t<li class=\"flex items-stretch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-primary  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/blog-step-into-the-lightroom\"\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tRead more\n\n\t\t\t\t\t\t\t<span class=\"sr-only\">Opent in een nieuw venster<\/span>\n\t\t\t\t\t<\/span>\n\t\n\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"overflow-hidden rounded-lg image:h-full image:aspect-video image:object-cover image:w-full lg:order-first lg:basis-5\/12\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"729\" src=\"https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6-1296x729.png?image-crop-positioner-ts=1769431742\" class=\"attachment-video_lg size-video_lg\" alt=\"\" sizes=\"auto, 530px\" srcset=\"https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6-1296x729.png?image-crop-positioner-ts=1769431742 1296w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6-288x162.png?image-crop-positioner-ts=1769431742 288w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6-432x243.png?image-crop-positioner-ts=1769431742 432w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6-832x468.png?image-crop-positioner-ts=1769431742 832w, https:\/\/iffr.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Lightroom-2026-6.png?image-crop-positioner-ts=1769431742 2048w\" \/>\n\t\t<\/div>\n\t\n\t\n<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lightroom<\/h2>\n\n\n\n<p>Lightroom is IFFR&#8217;s new industry platform for immersive storytelling, held during IFFR Pro Days. It brings together XR, VR, interactive and large-scale installation projects that were previously presented as works in progress or in development within CineMart and Darkroom, creating a single, unified market space closely aligned with IFFR&#8217;s Art Directions programme.<\/p>\n\n\n\n<p>Those with an Art Directions: Lightroom accreditation can find full project information on the following page.<\/p>\n\n\n\n\t<div data-name=\"acf\/block-buttons\" class=\"align\">\n\t\t\n\t\t<ul class=\"flex flex-wrap gap-2 md:gap-6\">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n<a\n\tclass=\"group btn btn-outline  \"\n\t\t\thref=\"https:\/\/iffr.com\/en\/iffr-pro\/cinemart\/cinemart-2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\n\t\t\t<span data-button-text>\n\t\t\tCineMart 2026\n\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"transition-transform duration-300 group-hover:translate-x-2 group-focus-visible:translate-x-2 flex items-center justify-center w-[1em] h-[1em] icon group-expanded:hidden\" aria-hidden=\"true\">\n\t\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m23.575 13.022-8.639 8.638a1.442 1.442 0 0 1-2.04-2.04l6.18-6.177H1.44a1.44 1.44 0 0 1 0-2.88h17.637l-6.178-6.18a1.442 1.442 0 0 1 2.04-2.04l8.638 8.638a1.44 1.44 0 0 1-.002 2.04Z\" fill=\"currentColor\"\/><\/svg>\n\n\t\t<\/span>\n\n\t\t\t\n\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This year, IFFR launches the Art Directions accreditation, designed for artists, filmmakers, producers, curators and industry professionals working at the intersection of visual arts, immersive media, and cinema. On this page you can find all the useful information you need for attending the festival with an Art Directions badge. About Art Directions Originally named Exploding [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":44570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-228043","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art Directions for industry - IFFR EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iffr.com\/en\/iffr-pro\/art-directions-for-industry\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art Directions for industry - IFFR EN\" \/>\n<meta property=\"og:description\" content=\"This year, IFFR launches the Art Directions accreditation, designed for artists, filmmakers, producers, curators and industry professionals working at the intersection of visual arts, immersive media, and cinema. On this page you can find all the useful information you need for attending the festival with an Art Directions badge. 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