Tuesday 30 January
Let’s meet! Tuesday at IFFR PRO Days is set up to have informal and formal talks about future co-productions. The VR-day of the festival offers a wide variety of input for any professional. Perhaps one of these meetings proofs to be a long lasting one. Make sure to step by the Creative Double Acts panel if you want to know everything about the Dynamics of long-term collaboration.
HOW TO DELIVER YOUR FILM & GET A JUMP START TO YOUR CAREER
10:30-11:30 de Doelen PRO Hub, 4th Floor Free admission with PRO badge
For those filmmakers who want their film premieres to both reflect their artistic voice AND help build their career by way of attracting the broadest possible audience, Kathleen McInnis will share practical translation tips to move you out of the creative and in to the marketing for your film’s journey. Useful for filmmakers who are determined to use the festival circuit to their own best advantage, Kathleen will cover building mythology to create branding, the value of Iconic imagery and selling to a theme, as well as how to speak “sales”. Particularly useful for emerging filmmakers, this can also be enlightening for established filmmakers as well.
HOW TO MARRY THE BEST SALES AGENT
11:30-13:00 de Doelen PRO Hub, 4th Floor Free admission with PRO badge
In our drastically new world of film distribution, what are the practical uses and benefits of Sales Agents? How do they compete with (or against) direct-to-artist deals? Do the Sales Agent’s goals diverge from Filmmaker goals? What really happens when the Filmmakers’ artistic expression becomes a Sales Agent’s market commodity, and how does the Filmmaker take full advantage of it? A new world, in-depth conversation with a group of Sales Agents (tba).
- moderated by Kathleen McInnis.
BIG TALK: ARTUR ŻMIJEWSKI
12:00-13:30 Hilton Rotterdam Ticket needed
Artur żmijewski will engage in discussion with curator and writer Galit Eilat on his recent installation Realism (2017), his oeuvre in generaland his attitude towards the persona of the artist. Considering both the content and the controversy surrounding some of his work, żmijewski will talk about his efforts to shake up the status quo within the sphere of cultural production, where the artist is imagined as an exceptional individual who is prepared to be sacrificed for a certain Protestant code of conduct. According to this cultural script, żmijewski fails as an artist to guide his audience along the correct moral path as he often portrays himself as dominator and manipulator. The pair will address how this
hostile position mirrors the abuse and cruelty which is rooted in the reality żmijewski works with.
BIG TALK: ROBERT SCHWENTKE
14:00-15:30 Hilton Le Jardin Ticket needed
Stuttgart-born Robert Schwentke is best known as the director of several star-powered, big-budget Hollywood movies with an unusual sense for the quirky and the off-beat, such as Flightplan (2005), The Time Traveler’s Wife (2009) and RED – Retired Extremely Dangerous (2010). For his new film Der Hauptmann, Schwentke returns to his fatherland for a film looking at a piece of history mostly ignored by cinema: the finalphase crimes committed by the Nazi German armed forces against civilians, as well as its own members. How do you tell a story nobody so far has dared to touch? How do you deal with a cast of characters who are all fundamentally evil, bad or mad? How do you question an official
history that is determined to skip over these horrors?
- Moderated by guest programmer and film critic Olaf Möller.
BIG TALK: YAEL BARTANA
14:30-16:00 Hilton Rotterdam Ticket needed
A conversation between curator and writer Galit Eilat, the filmmaker, journalist and gender activist Anat Saragusti and the artist Yael Bartana about Bartana’s recent piece What if Women Ruled the World? (2017). In what ways can social roles of power and political performativity be transformed by female domination? Do specific forms of female decision-making exist and, if so, can they lead to real changes in social, political and military power structures? Through a discussion of the potentiality of Bartana’s work (which intertwines fiction and reality, satire and serious experimental politics), this allfemale panel will examine different options and modes for female agency in today’s disorienting geopolitical theatre.
CREATIVE DOUBLE ACTS: ONE OR TWO THINGS WE KNOW ABOUT THE DYNAMICS OF LONG-TERM CREATIVE COLLABORATION
14:30-16:00 de Doelen PRO Hub, 4th Floor Free admission with PRO badge
The team behind Pity, Babis Makridis and Amanda Livanou explore the significance and importance of establishing and maintaining the integrity of the director/producer relationship in the face of ever changing creative, financial and marketplace freedoms and constraints.
- Moderated by Madeleine Molyneaux