PRO Hub Panels 2018

All of the events, panels and training sessions below will take place at festival centre de Doelen, PRO HUB 4th floor

FRIDAY 26TH January 18

17:30 – 19:00 FRIDAY DRINKS AT THE PRO HUB

Start the IFFR PRO Days with an informal drink at the PRO Hub to meet other filmmakers, festival programmers, Industry pros and the IFFR team.

SATURDAY 27TH JANUARY

11:00 - 12:30 PRO HUB PANEL : AFTER UNIQUENESS

The reproducibility of film and video is both a promise and a threat. Reproducibility offers the democratisation of access, but also raises the threat of un-authorized circulation and degraded forms of presentation. Erika Balsom will deliver a keynote that will consider how this tension has played out in the distribution ecology of artists’ moving image. A panel will ponder when and why artists embrace copying and circulation, and when and why they turn to restriction and control. With academic and writer Erika Balsom (King’s College London), Senior Curator International Art (Film) Andrea Lissoni (Tate, Vdrome), artist Aura Satz and distributor Hanna Maria Anttila (AV-arkki). Moderated by Mark Williams (CIRCUIT Artist Film and Video Aotearoa New Zealand)

14:00 - 15:30 PRO HUB PANEL: MAKE THE MOST OF THE FILM FESTIVAL

Key professionals will share their experiences, insights and tips & tricks about how to use your time at IFFR in the most effective way. A chance for filmmakers to get their questions answered and for Industry pros to meet new talents. With festival director Mark Adams (Edinburgh Film Festival), sales agent Leslie Sausserau (MPM Premium), producer and distributor Paula Astorga (Circo 2.12), festival programmer Müge Demir (IFFR), filmmaker Felipe Gamarano Barbosa (Gabriel and the Mountain) and FIDLab Co-Head /FID Marseille Programme Coordinator Fabienne Moris. Moderated by Hayet Benkara.

16:00 - 18:00 PRO HUB TRAINING: PITCH YOUR FILM TO SALES AND FESTIVALS – GAIN HANDS ON EXPERIENCE

Receive advice on how to promote your film in an effective and simple way, learn how to develop and enhance your pitch and receive feedback from top professionals in a supportive and constructive environment. With Pitching Trainer Marjorie Bendeck, Sydney Film Festival director Nashen Moodley, publicist Gordon Spragg (Wolf), marketing specialist Karina Gechtman and sales agent Nathan Fischer (Stray Dogs).

SUNDAY 28TH JANUARY

11:00 - 13:00 PRO HUB TRAINING: PITCH YOUR PROJECT TO FUNDS AND MARKETS – GAIN HANDS ON EXPERIENCE

Get the lowdown on how to pitch your project in development to funds, markets and agents - enhance your pitch and receive feedback from top professionals in a supportive and constructive environment. With pitching trainer Marjorie Bendeck, Exceutive Director of CinemaChile Constanza Arena, international film-market expert Lucas Rosant, film consultant Anita Voorham of Netherlands Film Fund, Fay Breeman of Hubert Bals Fund and Mikey Schwartz Wright (United Talent Agency).

14:00 - 15:00 PRO HUB TRAINING: AN INTRODUCTION TO IFFR’S HUBERT BALS FUND

How it works, why, when and how to apply, the do’s & don'ts and your opportunity to get burning questions answered. For filmmakers from Latin America, Asia, Africa, the Middle-East and parts of Eastern Europe, and also Dutch and European minority producers. With Fay Breeman and Jeske van der Slikke

15:30 - 17:00 PRO HUB PANEL: CREATIVE DOUBLE ACTS - THE DIRECTOR-PRODUCER RELATIONSHIP - EXPECTATIONS AND RESPONSIBILITIES

How to find the right partners to develop, produce or co-produce a project and how to collaborate effectively without losing the vision on the film. Hayet Benkara in conversation with director-producer brothers Muayad and Rami Alayan (The Reports on Sarah and Saleem) and director Malene Choi Jensen and her producer Julie Friis Walenciak (The Return)

MONDAY 29th JANUARY

11:00 - 12:30 PRO HUB TRAINING: DIGITAL FILM MARKETING PRESENTATION

In a highly competitive environment, getting heard is a constant challenge for independent filmmakers. Marketing expert Mathias Noschis (Alphapanda) will present practical case studies to offer insights into social media marketing at different stages of the life of a film.

14:00 - 15:30 PRO HUB PANEL: DEMYSTIFYING THE TALENT AGENT PARADIGM

Join Vanessa Henneman (Henneman Agency) and Nick Shumaker and Mikey Schwartz Wright (United Talent Agency) as they discuss the practicalities of being an Agent and the working relationship with their Talent. Learn firsthand what the responsibility of the filmmakers are, when the time is right to start an Agent relationship, and what goals and expectations are reasonable — for both sides of this vital yet mysterious paradigm. Moderated by Kathleen McInnis.

16:00 - 18:00 PRO HUB TRAINING: OPEN MIC PITCHING - MAKE AN IMPACT

Present your project, receive feedback on content and learn how to get your message across. Professional performance coach Bonnie Williams (The Whole Package) will advise how to deliver an authentic pitch, Nick Shumaker (United Talent Agency), film marketing specialist and Sales Agent Patra Spanou , publicist Michael Arnon (Wolf) and Jovan Marjanovic (CineLink, Sarajevo Film Festival) will comment on the content in a supportive and constructive environment. Moderated by Marjorie Bendeck

TUESDAY 30TH JANUARY

10:30 – 11:30 HOW TO DELIVER YOUR FILM & GET A JUMP START TO YOUR CAREER

For those filmmakers who want their film premieres to both reflect their artistic voice AND help build their career by way of attracting the broadest possible audience, Kathleen McInnis will share practical translation tips to move you out of the creative and in to the marketing for your film’s journey. Useful for filmmakers who are determined to use the festival circuit to their own best advantage, Kathleen will cover building mythology to create branding, the value of Iconic imagery and selling to a theme, as well as how to speak “sales”. Particularly useful for emerging filmmakers, this can also be enlightening for established filmmakers as well.

11:30 - 13:00 HOW TO MARRY THE BEST SALES AGENT

In our drastically new world of film distribution, what are the practical uses and benefits of Sales Agents? How do they compete with (or against) direct-to-artist deals ? Do the Sales Agent’s goals diverge from Filmmaker goals? What really happens when the Filmmakers' artistic expression becomes a Sales Agent’s market commodity, and how does the Filmmaker take full advantage of it? A new world, in-depth conversation with Tassilo Hallbauer (Beta Cinema), Daniela Chlapíková (Pluto Film Distribution Network) and Marcin Luczaj (New Europe Film Sales). Moderated by Kathleen McInnis.

14:30 - 16:00 CREATIVE DOUBLE ACTS: ONE OR TWO THINGS WE KNOW ABOUT THE DYNAMICS OF LONG-TERM CREATIVE COLLABORATION

The team behind PITY, Babis Makridis and Amanda Livanou explore the significance and importance of establishing and maintaining the integrity of the director/producer relationship in the face of ever changing creative, financial and marketplace freedoms and constraints. Moderated by Madeleine Molyneaux