Monday 29 January

Reality Check’s second day will be about the results of the working groups. Anyone interested in creative
solutions for future distribution challenges is welcome to attend this presentation at Hilton Rotterdam.
The IFFR PRO drinks – Hosted by Telefilm Canada are an excellent place to continue the debate.

CINEMART – PROJECT SPOTLIGHT
9:45-13:30 Doelen Jurriaanse Zaal CineMart badge only

With the refocus of the co-production market, a different way of presenting the projects is introduced. During the CineMart Spotlight event, all projects are presented publicly, which will be open to everyone with a CineMart badge. There will be a possibility to request additional meetings after the Spotlight event.

REALITY CHECK: ATTRACTING NEW AUDIENCES
10:00-12:30 Hilton Rotterdam Free admission with PRO badge

An open session to discuss the importance of attracting new audiences, addressing diversity and empowering storytellers from underrepresented communities to reach global audiences

  • Moderator: Gaylene Gould (British Film Institute)

IFFR X PIET ZWART INSTITUTE: OVER THE MOON SYMPOSIUM
10:00-18:30 Hilton Coolsingel Free admission

This symposium by The Piet Zwart Institute is part of IFFR’s thematic Curtain Call programme, which invites us to reflect on the lure of science and our obsession with progress through a series of films and an exhibition. The starting point for the symposium is how film studios, business marketeers and media enterprises love to trigger our imagination when it comes to space exploration. However, the images they generate are usually regressive rather than future- oriented. Get ready for a day filled with talks and presentations on both historical and contemporary approaches to visualising space.

  • Programme by The Piet Zwart Institute (The Lens-Based Media study path). With additional support from the Swiss Embassy.

PRO HUB TRAINING: DIGITAL FILM MARKETING PRESENTATION
11:00-12.30 de Doelen PRO Hub, 4th Floor Free admission with PRO badge

In a highly competitive environment, getting heard is a constant challenge for independent filmmakers. Marketing expert Mathias Noschis (Alphapanda) will present practical case studies to offer insights into social media marketing at different stages of the life of a
film.

ARTIST TALK: LOUIS HENDERSON
12:30-13:45 KINO 3 Free admission

Louis Henderson is an artist and filmmaker whose work investigates the connections between colonialism, technology, capitalism and history. His research seeks to formulate an archaeological method within film practice reflecting on animistic materialism. His most recent work Sunstone was made in collaboration with Filipa César and will have its festival premiere at IFFR 2018.

REALITY CHECK: RAW DATA
14:00-15.30 Hilton Rotterdam Free admission with PRO badge

Big data and its analysis has long been the preserve of the studio system which employs complex audience tracking and analytics cloaked in secrecy to inform multi million dollar decisions. But as big data evolves into the global algorithms that we all encounter on a daily basis, has the technology evolved to be more indie friendly? Is there a useful way that these tools can be used in independent cinema?

  • Moderator: Matt Mueller (Screen International)
  • Panelists: René Bastian (Cinelytic), Greg Detre (Channel 4), Isabelle Glachant (Chinese Shadows), Liz Manashil (Sundance Institute).

PRO HUB PANEL: DEMYSTIFYING THE TALENT AGENT PARADIGM
14:00-15.30 de Doelen PRO Hub, 4th Floor Free admission with PRO badge

Join Vanessa Henneman (Henneman Agency) and Nick Shumaker and Mikey Schwartz Wright (United Talent Agency) as they discuss the practicalities of being an Agent and the working relationship with their Talent. Learn firsthand what the responsibility of the filmmakers are, when the time is right to start an Agent relationship, and what goals and expectations are reasonable — for both sides of this vital yet mysterious paradigm.

  • Moderated by Kathleen McInnis.

ARTIST TALK: LAURE PROUVOST
14:30-15:15 KINO 4 Free admission

Laure Prouvost is known for her lush, immersive films and mixedmedia installations where “fiction and reality get really tangled”. She is interested in ignoring linear narratives and standard associations among words, images and meaning. Laure’s most recent work DIT LEARN will have its world premiere at IFFR 2018.

MASTERCLASS: PAUL SCHRADER
14:30-16:30 Hilton Le Jardin Ticket needed

Dark and the Lessons Learned Stark and uncompromising, tender and reflective, acclaimed US writerdirector Paul Schrader has found his heroes at the margins of society and, in masterly works such as Taxi Driver, Raging Bull, and The Canyons, laid bare their complexities and tendencies towards destructive narcissism. His recent Dark is a radical reworking of the 2014 film Dying of the Light. The new version, assembled from fragments of the original theatrical cut, is unlikely to be screened in a cinema near you, but will be up for discussion at IFFR – as will his latest film First Reformed, and his fascinating career as a whole.

REALITY CHECK: DISCUSSING STRATEGIES
16:00-17:30 Hilton Rotterdam Free admission with PRO badge

The working groups will return from their closed sessions to present their first results and ideas of future strategies to fellow professionals. These immediate results will be analysed during a moderated discussion.

  • Moderator: Wendy Mitchell (British Council)

PRO HUB TRAINING: OPEN MIC PITCHING - MAKE AN IMPACT
16:00-17.30 de Doelen PRO Hub Free admission with PRO badge

Present your project, receive feedback on content and learn how to get your message across. Professional performance coach Bonnie Williams (The Whole Package) will advise how to deliver an authentic pitch, Nick Shumaker (United Talent Agency), film marketing specialist and consultant Patra Spanou and Jovan Marjanovic (CineLink, Sarajevo Film Festival), will comment on the content in a supportive and constructive environment.

  • Moderated by Marjorie Bendeck.

BIG TALK: ANGELO VERMEULEN
Why we don’t need Star Wars – Re-imagining our interstellar future.
17:00-18:30 Hilton Le Jardin Ticket needed

Artist, biologist, space researcher and Senior TED fellow Angelo Vermeulen will take us on an interstellar journey – but not the one most of us have been conditioned to imagine. Bypassing what has been spoon-fed to us by film studios and business marketeers, Vermeulen will combine science with a critical creative practice to help us re-conceptualise futurist design. With experience ranging from the creation of multimedia installations for galleries and museums to Crew Commander of the 2013 NASA-funded HI-SEAS Mars simulation in Hawai’i, Angelo Vermeulen will share with us his idea of what is truly future-oriented.