IFFR Pro Days

Hayet Benkara

Hayet Benkara is a French-born, Toronto and Europe-based film industry advisor. She has worked for the Toronto International Film Festival for 15 years, where she occupied a few positions including manager of the unofficial market.

In 2012, she created and managed TIFF Studio, the first year-round training programme at TIFF  for film professionals, and produced TIFF Talent Lab. Benkara worked for many prestigious film festivals such as Cannes (Producers Network), Berlinale, International Film Festival Rotterdam (co-production market CineMart), Dubai, Abu Dhabi International Film Festivals (UAE), The Doha Film Institute, Guanajuato Film Festival (Mexico), Era New Horizon (Poland), the Bosphorus Film Festival. In the past three years, she has been head of studies at the Open Doors Lab of the Locarno Film Festival, and pitching coach at the Atlas workshop of the Marrakech Film Festival. In 2021 she launched a new co-production market at the Festival du nouveau cinema in Montreal.

Benkara is often asked to conduct workshops on strategies and/or moderate panels on topics related to the film industry.

Over the years, Hayet Benkara has developed a very strong international network and a very good knowledge of the international market place. Year round she advises young and established filmmakers and producers on development, production, co-production, distribution, marketing, and festival strategies.

Production, sales, acquisition and marketing, film festivals

North America and Europe


Hayet Benkara


Pro Hub in 2022

The Pro Hub provides IFFR selected filmmakers with a meaningful experience during the festival.