Creative Producer Indaba with IFFR Pro

31 May 2021

Creative Producers Indaba

IFFR Pro is today delighted to open the second workshop of the inaugural Creative Producer Indaba – a year-long professional development programme for emerging African producers. The programme is an initiative of the Realness Institute in partnership with EAVE, the Sundance Institute and IFFR.

Festival director Vanja Kaludjercic will take part in the opening session, alongside Nkiru Balonwu, entrepreneur and founder of the Lagos-based non-profit organisation African Women on Board. Mehret Mandefro, co-founder of Realness Institute, will moderate the session. The inaugural cohort of 17 participants will then take part in the ten-day online programme from 1 to 10 June, which follows the first workshop that took place from August to September 2020.

Indaba 2021 programme

Through plenary sessions, masterclasses, case studies and one-on-one meetings with programme mentors – on topics such as script development, financing, PR and marketing, strategic planning, organisational development, and leadership building – the programme provides support for every step of the creative process. Ultimately, participants work towards a final package that consists of business and marketing plans and a script to be presented at the third gathering at a film market in Africa in the second half of 2021.

Marit van den Elshout, Head of IFFR Pro: “The format of this first edition of the workshop is far from how we expected it. But meeting all the participants in the first workshop and also experiencing how many fruitful connections were made in the online space, gives a lot of hope and inspiration for what it can bring in the future: a network of powerful game-changers, ambassadors and creators of great cinema.”

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