50th festival campaign
The official campaign to celebrate the our 50th-anniversary editions brings together the past, present and future in a series of optical illusions. Rotterdam-based agency 75B has adapted the Tiger logo to reflect on IFFR’s long-standing legacy, while facing forward towards the future of cinema.
Festival director Vanja Kaludjercic: “The 50th edition marks an iconic moment in IFFR’s history. An anniversary edition that has required us to think beyond our existing boundaries in light of current circumstances. The campaign represents our path in the past and future in supporting independent filmmakers and offering them a platform to engage with existing and new audiences. With our history proudly reflected in the shadow of the Tiger, and its gaze firmly focused on the future.”