Advertising
Interested in advertising at IFFR? Find out more about the possibilities and rates for IFFR 2025 on this page.
IFFR presents a leading international film festival and year-round programme and actively supports new and adventurous filmmaking talent through its co-production market CineMart, its Hubert Bals Fund, Rotterdam Lab and other industry activities. The 54th edition of the festival takes place from 30 January to 9 February 2025.
Visitor profile
IFFR connects makers and visitors. The IFFR audience is loyal, active, and involved and has an appetite for art, culture, and entertainment. The audience reach is international, national, and local; public, industry, and education audiences are engaged, growing, and diversifying; members are invested in us, and IFFR is accessible to all.
Important dates
- IFFR programme schedule: 13 January 2025
- Ticket sales start: 16 January 2025
- IFFR 2025: 30 January – 9 February 2025
- Contact information: [email protected]
Publications and channels
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IFFR programme guide
The entire festival schedule is described in the IFFR programme guide, which is distributed in a large national circulation. The IFFR programme guide can be found in cinemas, catering, and cultural institutions throughout the Netherlands. They are also available at all festival locations and are distributed online via the Volkskrant newspaper. Advertisements therefore remain visible and relevant throughout the entire festival period.
- Print-run: 96,000 copies, distributed in major cities – public space, cinemas, catering and at the festival;
- Online distribution: the digital version of the programme guide is distributed via the online edition of Volkskrant newspaper on 18 January. During the weekend, this newspaper reaches 1,041,000 readers. It is also sent to 463,000 recipients of de Volkskrant newsletter.
- Publication date: Monday 13 January 2025
- Size: 56 pages
- Language: Dutch*
*6,000 copies in English, distributed throughout the festival
- Booking deadline: Tuesday 24 December 2024
- Deadline for submission of material: Tuesday 31 December 2024
- Specifics: high-res PDF, CMYK, ISOuncoated_VIGC_47L_220_v2.icc, full colour
Formats and rates
1/1 page 205 x 285 mm €10,000
1/2 page landscape 205 x 140 mm €5,500
1/4 page portrait 100 x 140 mm €3,000
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IFFR cinema screens
Greeting audiences on the cinema screen as they enter the room and wait for the film to start is the dashboard: a dynamic alternating collection of content that helps create a festival vibe before regular screenings. This includes, for example, Instagram, a ‘coming up’ timetable, information on other events, films and programmes at the festival and more. It offers entertainment and interaction while the audience eagerly awaits their screening and thus stimulates extra sales. Advertisements on the dashboard have a wide reach and are seen by at least 19,000 visitors a day.
- Duration ad: the dashboard is visible for at least 20 minutes before each regular screening. The ad is displayed at least every 2 minutes in a loop of a maximum of 12 advertisements
- Locations: Cinerama (5-7 screening rooms), De Doelen, KINO (3 screening rooms), LantarenVenster (6 screening rooms), Pathé Schouwburgplein (7 screening rooms), Oude Luxor and Theater Rotterdam Schouwburg (1 screening rooms)
- Submission date: Friday 24 January 2025
- Capacity per day: Monday-Thursday: average of 19,000 visitors, Friday-Sunday: average of 20,000 visitors
Formats and rates
Format: 1080x1080px jpg/png
Rates per day: Monday-Thursday: €2,000, Friday-Sunday: €2,500 -
IFFR screens at festival locations
During the festival, various information screens will be displayed at the official festival locations. Visitors frequently consult these screens because information about the films, locations and showtimes rotate on them. These are an important means of communication and an eye-catching opportunity for advertising.
- Duration ad: 10 seconds in a loop of maximum 10 slides; Display at least every 3 minutes
- Locations: Cinerama, De Doelen, KINO, LantarenVenster, Pathé Schouwburgplein, Theater Rotterdam Schouwburg, Oude Luxor
- Deadline for submission of material: Friday 24 January 2025
Formats and rates
1-day duration
1/1 screen 1920 x 1080 jpg: €695
1/2 screen 960 x 1080 jpg: €3951/2 day duration
1/1 screen 1920 x 1080 jpg: €495
1/2 screen 960 x 1080 jpg: €295 -
IFFR catalogue
The catalogue contains the entire festival programme and will be given upon arrival at the festival to film professionals. The catalogue is also for sale in the festival shop and will be sent to various IFFR partners and distributors.
The catalogue is the reference work for this festival edition.
- Print-run: 800
- Publication date: Thursday 30 January 2025
- Size: 350 pages
- Language: English – also the advertisements
- Booking deadline: Tuesday 24 December 2024
- Deadline for submission of material: Tuesday 31 December 2024
- Specifics: High-res PDF, CMYK, printed on 120 grams wood-free offset
Formats and rates
1/1 page 17 x 24 cm portrait + 3 mm bleed €1,500
1/2 page 17 x 12 cm landscape + 3 mm bleed €750
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IFFR Tiger Alert & Tiger Alert Pro
The Tiger Alert is IFFR’s most read newsletter. Subscribers receive festival news, programme reveals, movie tips, discounts, and more. The IFFR Tiger Alert offers the ideal opportunity to get your advertisement in the mailbox of our IFFR fans.
- Subscribers: 20,300 (Tiger Alert) + 16,300 (Pro)*
- Publication date: in December and January every week. From 27 January to 9 February daily
- Language: Tiger Alert (NL) Tiger Alert Pro (ENG)
- Deadline for submission of material: one week before publication
- Specifics: 510 x 306 px (displayed as 255 x 153 px), 72 dpi, max. 25 kb. jpg, png or gif (no flash) + URL
A Tiger Alert (Pro) contains a maximum of 2 advertisements.
* Measured in August 2024
Rates per advertisement per mailing
Mailing general public prior to the festival: €325
Mailing general public during the festival: €525
Mailing professionals before the festival: €275
Mailing professionals during the festival: €425
Combi deal general public before and during festival: €675
Combi deal professionals before and during the festival: €525
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IFFR.com
The IFFR website also offers a good opportunity to advertise. With 2,168,376 unique sessions visits and 1,590,601 unique website visitors during IFFR 2024, our website is able to generate a lot of traffic. The advertisement is placed on a suitable page within IFFR.com; the location can be a blog page or a general page. You can give preference to the type of page and the subject of the page.
- Views: approx 5,000 guaranteed (fluctuates per page)
- Publication date: in consultation
- Language: Dutch + English
- Deadline for submission of material: at least 1 week before placement
- Specifics:
Still image: JPG
Formats and rates
A = Horizontal banner / Big Leaderboard on Homepage – 970 x 90 px: €800
A1 = Horizontal banner / Leaderboards on Homepage – 728 x 90 px: €700
B = Horizontal banner / Big Leaderboard on content pages – 970 x 90 px: €550
B1 = Horizontal banner / Leaderboard on content pages – 728 x 90 px: €450
C = Square banner on news and blogs overview page – 350 x 350 px: €325 -
IFFR crew shirts
IFFR crew shirts are worn by all volunteers and crew during the duration of the festival as well as after the festival itself. All volunteers and crew can keep the shirt and wear it year-round which we encourage and suits our sustainability goals.
- Amount: 800 T-shirts
- Specifics Still image: JPG, one colour only (image will be printed in one colour on a one colour T-shirt)
The T-shirts contain a maximum of 6 advertisements
Formats and rates
Max 70 x 70 mm: €1,200
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Packages
Looking for a combination that generates optimal visibility? Then why not combine multiple options in one package? You can find our available packages below. All packages are subject to availability.
If you are interested in more or other options, these are available upon request via [email protected].
Package Digital – €1,235 (incl Tiger Alert) / €1,100 (incl Tiger Alert Pro)
- 1 screen ad at festival locations (1/1 screen, 1 day)
- 1 Tiger Alert ad (combi deal before and during festival*)
Package Festival – €7,200
1 cinema screen ad (Friday, Saturday or Sunday)
1 programme guide ad (1/2 page landscape)
Combi-package Digital + Festival – €3,355 (incl Tiger Alert) / €3,220 (incl Tiger Alert Pro)
- 1 cinema screen ad (Friday, Saturday or Sunday):
- 1 Tiger Alert ad (combi deal before and during festival*)
- 1 web banner ad (Horizontal banner / Big Leaderboard on content page)
*Please indicate whether you choose a Tiger Alert ad for the general public or for professionals.